No size fits all : from mass marketing to mass handselling / by Tom Hayes and Michael S. Malone
Materialtyp:
TextUtgivningsinformation: New York : Portfolio, 2009Beskrivning: viii, 274 p. ; 24 cmISBN: - 9781591842675
- 1591842670
- 658.8/72 22
- HF5415.1265 .H39 2009
- Qbl
Innehåll:
Rise of new social nodes : the more connected we get, the more divided we become -- Collective effervescence : the wealth of nodes -- The permanent cascade : why networks are inherently volatile -- The asymptote curve : the culture of abundance -- Mashed up mindset : why categories can no longer hold things -- Abundance costs : the high price of power -- The pink cattalaxy : the network collective -- The selfish meme : from mass media to mass connections -- Marketing is membership : handselling to a fragmented world -- New systems of trust : adding context to commerce -- The question of order : strategy for a fragmented world -- The hunger to belong : returning to our ancient roots.
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Biblioteket Brinellvägen | Q Hayes | Tillgänglig | 43731008546 | ||||||||||||||
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Biblioteket Valhallavägen | Q Hayes | Tillgänglig | 43731024019 |
Antal reservationer: 0
Includes index.
Rise of new social nodes : the more connected we get, the more divided we become -- Collective effervescence : the wealth of nodes -- The permanent cascade : why networks are inherently volatile -- The asymptote curve : the culture of abundance -- Mashed up mindset : why categories can no longer hold things -- Abundance costs : the high price of power -- The pink cattalaxy : the network collective -- The selfish meme : from mass media to mass connections -- Marketing is membership : handselling to a fragmented world -- New systems of trust : adding context to commerce -- The question of order : strategy for a fragmented world -- The hunger to belong : returning to our ancient roots.