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No size fits all : from mass marketing to mass handselling / by Tom Hayes and Michael S. Malone

By: Contributor(s): Material type: TextTextPublication details: New York : Portfolio, 2009Description: viii, 274 p. ; 24 cmISBN:
  • 9781591842675
  • 1591842670
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5415.1265 .H39 2009
Other classification:
  • Qbl
Contents:
Rise of new social nodes : the more connected we get, the more divided we become -- Collective effervescence : the wealth of nodes -- The permanent cascade : why networks are inherently volatile -- The asymptote curve : the culture of abundance -- Mashed up mindset : why categories can no longer hold things -- Abundance costs : the high price of power -- The pink cattalaxy : the network collective -- The selfish meme : from mass media to mass connections -- Marketing is membership : handselling to a fragmented world -- New systems of trust : adding context to commerce -- The question of order : strategy for a fragmented world -- The hunger to belong : returning to our ancient roots.
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Book Book Biblioteket Brinellvägen Q Hayes Available 43731008546
Book Book Biblioteket Valhallavägen Q Hayes Available 43731024019
Total holds: 0

Includes index.

Rise of new social nodes : the more connected we get, the more divided we become -- Collective effervescence : the wealth of nodes -- The permanent cascade : why networks are inherently volatile -- The asymptote curve : the culture of abundance -- Mashed up mindset : why categories can no longer hold things -- Abundance costs : the high price of power -- The pink cattalaxy : the network collective -- The selfish meme : from mass media to mass connections -- Marketing is membership : handselling to a fragmented world -- New systems of trust : adding context to commerce -- The question of order : strategy for a fragmented world -- The hunger to belong : returning to our ancient roots.

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